play with the audience

feel real

Activation is the experience that your brand interacts directly with your consumers. It is a communication to the audience by demonstrating the brand’s proposition and features. Engaging activation creates a memorable impact and builds a strong relationship to the brand, which probably leads to trust and confidence for the consumers.

This offline marketing effort makes a good pair with the available digital marketing media. As it gives the virtually promoted products or services an opportunity to reach out to the people physically, enabling the audience to “feel” the proposition.

Experiential engagement is one of Dalmatian’s core specialty. Over the years, we had experience in creating activation stunts that helped products and services in making their awareness to the public, as well as to conquer market shares and generate sales volume.

Calla Spa Activation Campaign
– Time to Reboot Your Soul

On usual days, the majority of Suntec City’s patrons are mainly from the offices around, where most were not the potential audience for spa package sign-ups. Besides, due to its location, their presence was not known to many patrons.

To generate an attraction to such patrons, we crafted an activation stunt to interact with the audience and create awareness by sharing the brand’s professionalism with the public.

Meiji Amino Collagen Premium Drink Launch Campaign (Phase 1)
– AC Day

Meiji was the first to identify amino as the best element that helps one’s body to absorb the right amount of collagen. Together with other positive factors of the product, we created AC Day (Amino Collagen Day) to embrace women’s beauty.

During the event, besides giving out free product samples, we ensure that the recipients in the queue are receiving the right knowledge of the product, with the help of the informative displays and the repeating introduction from the emcee, as well as the ambassadors. Only upon understanding the propositions, then the respective ones could be entitled to the samples.

Meiji Hello Panda Matcha Green Tea Launch (Phase 2)
– Thank You Video

After gathering the result of Phase 1 digital activation, Matcha Green Tea won the highest in the polling campaign. In order to show the appreciation for their liking to the brand, a mascot of Matcha Green Tea (product box) was built to go round the island to thank for their votes.

Scape Social Entrepreneur Augmented Reality Campaign

Scape has always been encouraging social entrepreneurship. We were given a 12-meter space to showcase these social entrepreneur heroes (who are also Scape’s members) to recognize their contribution to our society.

With that limited space area, we decided to apply augmented reality onto the campaign, in order for the visitors to view those contents over their own devices, instead of hogging up the aisle. All they need to do is to scan their desired hero’s poster with an app, to view the respective content through a story video embedded within.