Wow Attention

Effective brand awareness shapes how consumers perceive your brand, influences their attitudes, and ultimately drives their purchasing decisions. Strong awareness doesn’t just create recognition — it leads to brand preference and long-term customer loyalty.

Research shows that up to 90% of purchase decisions are driven by subconscious emotions. Like all of us, consumers are drawn to brands that resonate with their feelings, values, and desires. That’s why aligning the right marketing strategy with the right media channels is key. When done well, an awareness campaign doesn’t just get your brand seen — it anchors your brand in the consumer’s mind and helps them filter through overwhelming choices, especially when your offering speaks directly to what they want.

As an integrated marketing consultancy, Dalmatian combines both traditional media and digital platforms to fuel creative success. Our focus is on designing awareness efforts that not only reach your audience but also create a lasting impact and make your brand stand out where it matters most.

 

OnePlus Brand Launch in Singapore

OnePlus had been a renowned mobile phone brand to many local consumers. Singaporeans then had been purchasing the parallel-import sets online, despite not having any technical support services available in the country.

Before the official launch, we identified the demographics of their fans were generally tech-savvy, hence we punched hard digitally and successfully launched the awareness campaign with a remarkable result.

   

 

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Meiji Hello Panda Matcha Green Tea Launch (Phase 1)
– Election Campaign

As aligned with Singapore National Election Day, as well as then the new coming pandas in River Safari, Meiji invited the under 21-year-old audiences to vote for their favourite Hello Panda to be the Mayor of Mandai Natural Reserve.

This is a digital campaign to promote the launch of its new flavour, and it had attracted thousands of voters to participate in the pooling within 2 weeks.

 

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M.A.D. School Re-Branding Campaign
– A Designer’s Path

The venue was designed like a maze in order to demonstrate the academy’s proposition – providing both pragmatic and strategic creative modules. This was an ushered event where visitors were introduced to the journey of the training courses offered. Along the path, visitors will also be asked to choose between split routes to understanding more either on the pragmatic design crafting skill learning, or the intangible training of Branding, Copywriting etc.

During the visit, these visitors will also be given a piece of white chalk and allowed to express themselves through doodling with the visuals displayed.

   

 

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Foodzaps POS for Restaurant

Youtube advertisement was the initial advertising tool to expose the product. With a softer approach by using animated characters, together with a little humour injected into the video, it brings the brand nearer to the audience, in comparison to their techy peers.

 

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BAM! Opening Invitation

We wanted to brand this agency as a bold, loud and unconventional creative team, hence we build their image as the “creative mafia”. For the official opening, the invitation was designed with a “threatening message”, which warned the recipients that they will be “missing something important” if they did not turn up.

 

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